Master JTBD Interviews - The no-fluff guide

3 ratings

Get ready to transform your approach to customer research with Jobs-to-be-done Interviews. This book is a straight-to-the-point manual packed with practical wisdom, tips, and techniques I've acquired over years of experience in the field.

Here's what you'll get from this book:

No Fluff, Just Substance: πŸ“šπŸŽ― This book cuts through the noise and gets straight to what you need to know. No filler content – just the crucial knowledge you need to conduct effective JTBD interviews.

Every Detail Covered: πŸ§πŸ” I've left no stone unturned, covering every tiny aspect of JTBD interviews. From preparing your questions to analyzing the results, this book has you covered.

Practical Guidance: πŸ“‹πŸ–ŠοΈ The book is packed with actionable advice and practical examples, enabling you to start applying the principles instantly.

Expert Insights: πŸ€“πŸ’‘ Every page is enriched with insights from my years of experience conducting JTBD interviews, offering a unique perspective you won't find elsewhere.

Worried about whether this book is a good fit for you? Let's address some potential concerns:

Who is this book for? Anyone involved in customer research will find this book invaluable, whether you're a beginner just starting out or an experienced researcher looking for a fresh perspective.

How long is the book? The book has been meticulously edited to offer a comprehensive guide without overwhelming the reader. It's a handy, manageable read that you can refer to time and again. Page-wise it’s less than 70 pages.

Pricing & Refund Policy: This book is offered for free but you can buy me a beer as a little thank-you.

Q: Is this a physical book or an eBook?

A: This is an eBook, so you can start reading and applying the insights instantly.

Q: Do I need any prior knowledge to benefit from this book?

A: This book is designed to be useful to both beginners and experienced researchers. No prior knowledge is required.


"An invaluable resource for anyone conducting JTBD interviews. Practical, insightful, and easy to understand." - Alex, Product Manager

"A must-read for any customer research professional. The practical advice is spot-on and incredibly useful." - Sarah, UX Researcher

Ready to master JTBD interviews? Click the "Buy Now" button and get started on your journey to mastering customer research! πŸ’ΌπŸš€


πŸ‘‰ Proven B2B SaaS Head of Growth

πŸ‘‰ We might not become friends but I will save you a ton of money in just 60 minutes

πŸ‘‰ Specialised in strategies that increase ARR without extra marketing: PLG, Pricing, Churn, Positioning

Hey there, I'm Aggelos, a straight-shooting Product Growth expert in the SaaS realm. Armed with an MIT-certified AI Design Specialist credential, I specialize in driving growth and efficiency.

Over the course of 12 years, I've fine-tuned my understanding of the SaaS industry and how to thrive in it. My journey has included helping a range of clients, from bright-eyed startups to seasoned businesses, achieve remarkable growth using my strategic approach.

Some areas where my expertise shines include:

1. Building a Customer research-driven positioning

2. Destroying churn before it happens through qual & quant data

3. Sharpening your Product-led growth notion

4. Restructuring your B2B SaaS Pricing & Packaging

5. Finding Value / Market fit for your B2B SaaS

In my present role as Product Growth for B2B SaaS companies, I've been at the helm of designing evidence-driven and efficient GTM models. My track record includes a lot of case studies and success stories with companies ranging from seed-level to B-series.

Beyond my work experience, I hold a degree in Integrative Psychotherapy and am always keeping my finger on the pulse of the industry. By staying informed on the latest trends and techniques, I ensure that I'm equipped to provide top-notch service to my clients. If you're in the market for a growth and marketing expert who can help you reach your business objectives, let's connect. I'm here to help you succeed.

Buy this

Step-by-step guide on how to run JTBD research

Copy product URL


(3 ratings)
5 stars
4 stars
3 stars
2 stars
1 star

Master JTBD Interviews - The no-fluff guide

3 ratings
Buy this